DEEP Coalition’s vision in the world is to build bridges between leaders and working professionals across different education levels, income classes, and industry types. How we do that is through collaboration with employers, higher education institutions, and associations. The coaching that we do for executives, employees, and entrepreneurs from various industries led us to develop a creative expression workshop series – a virtual bootcamp program that teaches students about the importance of professional branding on LinkedIn sooner rather than later.
What is professional branding? Professional branding is no different than voice development. It is about using communication (written or verbal) to create a mark on your name that answers who you are, what you do, and how you want to be remembered. In today’s world, your professional brand builds your online presence, which is why using LinkedIn makes perfect sense for sharing your skills, experiences, values, perspectives, and so on. Your social activities such as posts and comments will give you the opportunity to reach out and connect with colleges and employers. And over a period of time, using a creative expression approach to professional branding on LinkedIn will better prepare you for the workforce and the real world.
Becoming an influencer on LinkedIn can be a real game changer for greater success in school, work, and/or life. Our goal is to help students understand that LinkedIn is a safe place for them to share their voices using expressive writing and art to connect with diverse working professionals. Getting a jumpstart on professional branding creates better career opportunities in the future.
Bootcamp Rewardsand Takeaways
Classes will be conducted through Zoom and each class is a total of 90 minutes long: 30-minute lecture, 45-minute workshop, and 15-minute Q&A.
One meaningful gift for any student is an influencer teacher with the tools that can help them to better explore who they are and how they want to be seen, heard, and valued today, tomorrow, and in the future.
Pick Weekly Schedule
Each student is rewarded with a personalized avatar, creative marketing templates, and a 12-month content planner for creating a voice that stands out amongst diverse leaders and professionals on LinkedIn.
Submit $250 Payment
Students who attend our bootcamp will learn how to use digital artwork and expressive writing to develop a deeper understanding of what influencing on LinkedIn looks like and feels like beyond the tracking of metrics.
See You Soon!
Ready to get started with building a professional brand that strongly highlights all in a voice: skills, gifts, talents, and values? This is how anyone can increase their chances of success in school, work, and life!
Who is Katiya Xiong? She is a deep voice (micro-influencer) on LinkedIn with the capability to connect with anyone at the human level – whether they are individuals or organizations that fall into the 1% or the 99%. She is also a social leader, artist, guest lecturer, author, and mother of two growing boys who believes that people are more than their gifts, talents, and papers. To pursue the meaning of social leadership and the impact that it could have on everyday citizens, she went on a three-year journey to study the online behavior of 1,000+ CEOs; in addition, she reviewed 100+ DEI reports and completed 1-on-1 interviews with 100 diverse employees. These studies along with the turning points in her life shaped her to become the communicator, connector, and collaborator that she is today. As the founder of DEEP Coalition, Katiya is truly everywhere anywhere all at once when it comes to making a real-time difference through demonstration, examples, and words!
Employee Benefits Consultant
It has been my pleasure to attend a three-month LinkedIn tactical training program presented by Katiya Xiong. The networking social selling best practices she shared were very helpful to me. Each week her tips and ideas gave me more confidence to use LinkedIn as a networking tool to prospect and increase my client base. Katiya worked with me 1:1 providing me with valuable tipis and advice on organizing my emails. Katiya is a wealth of knowledge, very professional, and and is an excellent presenter. I learned so much from her and know if I need help with LinkedIn, emails, or organizing in general, she is the person I will go to. I’m so glad I met Katiya and consider her a friend now and one of the most dynamic and influential people I have met in a long time
Financial Capability Leader
Katiya Xiong is an awesome person that uses her talents for good! She has spoken at FPP’s Annual Financial Capability Training Conference as the keynote closing speaker in 2022! Additionally, she worked with FPP’s summer interns (over 60 of them) on LinkedIn influencing. She really has the desire for all to live deeply, achieve financial freedom, and become thought leaders! I look forward to continued partnerships with her!
Associate Provost for Accreditation
It is often the case that when you have something of value to share, it is usually hard to break thorough the steam of emails, social media etc.. Katiya Xiong’s headshot sketches are one way to slow the scroll and tell your story. It is a combination of creativity and the enhanced humanity they convey that is drives greater engagement. She brings to her sketches a storytelling mindset, that comes through in the headshots. I requested a group of headshot sketches that were delivered ahead of schedule and where she proactively identified a better base photograph to work from. As you look for ways to expand your influence and use creativity to help tell your story, remember this possibility!
GOT QUESTIONS? CONTACT US.
DEEP Coalition is a global movement driven by empathy in our belief to bring ordinary and extraordinary people closer together in the direction of meaningful change. We do that by empowering individuals to be the artist of their own lives through the development of a deep (clear, intentional, and authentic) voice using expressive writing as the approach for personal and professional growth.