GLOBAL VISION

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DEEP Coalition’s vision in the world is to build bridges between leaders and working professionals across different education levels, income classes, and industry types. How we do that is through collaboration with employers, higher education institutions, and associations. The coaching that we do for executives, employees, and entrepreneurs from various industries led us to develop a creative expression workshop series – a virtual bootcamp program that teaches students about the importance of professional branding on LinkedIn sooner rather than later.

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BOOTCAMP PURPOSE

What is professional branding? Professional branding is no different than voice development. It is about using communication (written or verbal) to create a mark on your name that answers who you are, what you do, and how you want to be remembered. In today’s world, your professional brand builds your online presence, which is why using LinkedIn makes perfect sense for sharing your skills, experiences, values, perspectives, and so on. Your social activities such as posts and comments will give you the opportunity to reach out and connect with colleges and employers. And over a period of time, using a creative expression approach to professional branding on LinkedIn will better prepare you for the workforce and the real world.

Bootcamp Objective

Becoming an influencer on LinkedIn can be a real game changer for greater success in school, work, and/or life. Our goal is to help students understand that LinkedIn is a safe place for them to share their voices using expressive writing and art to connect with diverse working professionals. Getting a jumpstart on professional branding creates better career opportunities in the future.

Student Interest

To identify interest for our bootcamp, we survey using the following questions and share the results with schools and districts.

  • Have you heard of LinkedIn?
  • Did you know that Mark Cuban, Daymond John, Barbara Corcoran, and Kevin O’Leary from Shark Tank are all ‘top voices’ on LinkedIn?
  • Do you think that ‘having a voice’ matters?
  • How important do you think ‘communication skills’ is to becoming an influencer?
  • How important do you think ‘networking’ is to student and career success?
  • How important do you think ‘having connections’ is to your future?
  • Would you be interested in learning about ‘professional branding’ to help you with all of the above sooner rather than later?

Bootcamp SpringSchedule

We offer an experiential learning curve to help students get started on LinkedIn with confidence and capability. Students must choose one specific week to complete the bootcamp. Every season, we offer 3 bootcamps and each bootcamp is comprised of three online classes. Note that the classes must be taken in sequential order (LinkedIn I > LinkedIn II > LinkedIn III).

march - weekly bootcamp

LinkedIn I: Mon, 3/4 (6pm-7:30pm CT)
LinkedIn II: Wed, 3/6 (6pm-7:30pm CT)
LinkedIn III: Fri, 3/8 (6pm-7:30pm CT)

 

April - Weekly Bootcamp

LinkedIn I: Mon, 4/1 (6pm-7:30pm CT)
LinkedIn II: Wed, 4/3 (6pm-7:30pm CT)
LinkedIn III: Fri, 4/5 (6pm-7:30pm CT)

 

May - Weekly Bootcamp

LinkedIn I: Mon, 5/6 (6pm-7:30pm CT)
LinkedIn II: Wed, 5/8 (6pm-7:30pm CT)
LinkedIn III: Fri, 5/10 (6pm-7:30pm CT)

Bootcamp Rewardsand Takeaways

Classes will be conducted through Zoom and each class is a total of 90 minutes long: 30-minute lecture, 45-minute workshop, and 15-minute Q&A.

I. Why become a LinkedIn member

  • What is LinkedIn?
  • What does having a voice on LinkedIn mean?
  • What are the benefits for being an active LinkedIn member?
  • What does success or productivity on LinkedIn look like?

Workshop: Create LinkedIn account and complete/review important profile sections

Reward #1: Receive a personalized avatar for LinkedIn profile and get access to our marketing templates for posts

 

II. How to get started with LinkedIn influencing

  • Followers vs 1st connections
  • Building a strong social activity trail
  • LinkedIn posts, articles, and events
  • Writing and marketing on LinkedIn

Workshop: Using avatar on profile and creating eye-catching marketing pieces

Reward #2: Receive a 12-month LinkedIn marketing calendar to help with content creation and planning for years to come

 

III: How networking on LinkedIn helps with student and career success

  • The value of having a strong voice
  • Introduction to trust, relationship, and community building
  • Interacting with leaders and decision-makers
  • Building a LinkedIn network for continued wellness and growth

Workshop: Using LinkedIn to research about career pathways, colleges/universities, industry topics, companies, influencers, entrepreneurs, and diverse working professionals, including how to send a meaningful invitation to connect and grow with others personally and professionally

Reward #3: Receive a 30-minute complimentary 1-on-1 coaching session with instructor for advice on influencing, networking, and work-life success

BOOTCAMP TUITION

At DEEP Coalition, we focus on developing the creative expression of students to better prepare them for the obvious challenges of the workforce and in the real world: communication, connection, and collaboration. No matter the personality type and career pathway, our bootcamp provides a meaningful experience for all students.

Register Online

One meaningful gift for any student is an influencer teacher with the tools that can help them to better explore who they are and how they want to be seen, heard, and valued today, tomorrow, and in the future.

Pick Weekly Schedule

Each student is rewarded with a personalized avatar, creative marketing templates, and a 12-month content planner for creating a voice that stands out amongst diverse leaders and professionals on LinkedIn.

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Submit $250 Payment

Students who attend our bootcamp will learn how to use digital artwork and expressive writing to develop a deeper understanding of what influencing on LinkedIn looks like and feels like beyond the tracking of metrics.

See You Soon!

Ready to get started with building a professional brand that strongly highlights all in a voice: skills, gifts, talents, and values? This is how anyone can increase their chances of success in school, work, and life!

INSTRUCTOR QUALIFICATIONS

Who is Katiya Xiong? She is a deep voice (micro-influencer) on LinkedIn with the capability to connect with anyone at the human level – whether they are individuals or organizations that fall into the 1% or the 99%. She is also a social leader, artist, guest lecturer, author, and mother of two growing boys who believes that people are more than their gifts, talents, and papers. To pursue the meaning of social leadership and the impact that it could have on everyday citizens, she went on a three-year journey to study the online behavior of 1,000+ CEOs; in addition, she reviewed 100+ DEI reports and completed 1-on-1 interviews with 100 diverse employees. These studies along with the turning points in her life shaped her to become the communicator, connector, and collaborator that she is today. As the founder of DEEP Coalition, Katiya is truly everywhere anywhere all at once when it comes to making a real-time difference through demonstration, examples, and words!

linkedin recommendations

(5/5)

Diane Shikrallah

Employee Benefits Consultant

It has been my pleasure to attend a three-month LinkedIn tactical training program presented by Katiya Xiong. The networking social selling best practices she shared were very helpful to me. Each week her tips and ideas gave me more confidence to use LinkedIn as a networking tool to prospect and increase my client base. Katiya worked with me 1:1 providing me with valuable tipis and advice on organizing my emails. Katiya is a wealth of knowledge, very professional, and and is an excellent presenter. I learned so much from her and know if I need help with LinkedIn, emails, or organizing in general, she is the person I will go to. I’m so glad I met Katiya and consider her a friend now and one of the most dynamic and influential people I have met in a long time

Bill Mills

Financial Capability Leader

Katiya Xiong is an awesome person that uses her talents for good! She has spoken at FPP’s Annual Financial Capability Training Conference as the keynote closing speaker in 2022! Additionally, she worked with FPP’s summer interns (over 60 of them) on LinkedIn influencing. She really has the desire for all to live deeply, achieve financial freedom, and become thought leaders! I look forward to continued partnerships with her!

Mauri Pelto

Associate Provost for Accreditation

It is often the case that when you have something of value to share, it is usually hard to break thorough the steam of emails, social media etc.. Katiya Xiong’s headshot sketches are one way to slow the scroll and tell your story. It is a combination of creativity and the enhanced humanity they convey that is drives greater engagement. She brings to her sketches a storytelling mindset, that comes through in the headshots. I requested a group of headshot sketches that were delivered ahead of schedule and where she proactively identified a better base photograph to work from. As you look for ways to expand your influence and use creativity to help tell your story, remember this possibility!

GOT QUESTIONS? CONTACT US.

DEEP Coalition is a global movement driven by empathy in our belief to bring ordinary and extraordinary people closer together in the direction of meaningful change. We do that by empowering individuals to be the artist of their own lives through the development of a deep (clear, intentional, and authentic) voice using expressive writing as the approach for personal and professional growth.

Katiya Xiong, Founder | DEEP Coalition LLC © 2024 | PRIVACY POLICY | TERMS OF USE

SMALL GROUP TRAINING FOR 3 STUDENTS

Tuition $1,350/WEEKLY

3 Students for $16,200 at $5,400/Student
10% or $1,800 Total Course Discount
$18K Small Group Package Value

  • 3 Months Transformation

    Create an authentic and interesting voice to differentiate you from the crowd.

  • 12 Week-Long Modules
    The teaching format is lecture + working session with clear learning objectives and outcomes.
  • 12 Weekly Online Sessions (60 Min)

    I can't teach you anything, I can only help you to explore yourself. ~ Bruce Lee

  • Quarterly Marketing Planner
    Receive a 12-week content planning calendar for LinkedIn posting.
  • Special Training
    Learn graphic design, expressive writing, and video making.
  • Digital Journal & Notebook

    Track your learning curve and progress.

  • Teacher's Gifts
    Post collaboration, digital headshot artwork, creative image, 60-second video, and introductions to network.
  • Grow Your LinkedIn Network 3X

    Excellent learning experience!

Tuition $4,320/MONTH

3 Students for $12,960 at $4,320/Student
20% or $3,240 Total Course Discount
$18K Small Group Package Value

  • 3 Months Transformation

    Create an authentic and interesting voice to differentiate you from the crowd.

  • 12 Week-Long Modules
    The teaching format is lecture + working session with clear learning objectives and outcomes.
  • 12 Weekly Online Sessions (60 Min)

    I can't teach you anything, I can only help you to explore yourself. ~ Bruce Lee

  • Quarterly Marketing Planner
    Receive a 12-week content planning calendar for LinkedIn posting.
  • Special Training
    Learn graphic design, expressive writing, and video making.
  • Digital Journal & Notebook

    Track your learning curve and progress.

  • Teacher's Gifts
    Post collaboration, digital headshot artwork, creative image, 60-second video, and introductions to network.
  • Grow Your LinkedIn Network 3X

    Excellent learning experience!