Pilot Program
LAUNCHING SOON
Our pilot program is set to launch soon through University of Minnesota. With the right support and strategy, we aim to expand nationwide, just like the swift mobilization during World War II. This streamlined approach blends the familiarity of successful business models with the urgency of historical precedence, creating a clear and compelling vision for community empowerment.
What is the
program about?
Universal Reward Solutions (URS) introduces a groundbreaking concept similar to the business models of tech giants like Apple and Amazon. We have devised an innovative model of continuous economic improvement to operate on the Internet, where every advance in technology raises the standard of living and quality of life across the board.
How can we
work together?
Dual Currency (DC) empowers communities by harnessing unused resources and promoting equitable commerce. Individuals, community sponsors, and merchants all benefit from this innovative approach. It’s like a win-win-win situation.
How can we
work together?
Dual Currency (DC) empowers communities by harnessing unused resources and promoting equitable commerce. Individuals, community sponsors, and merchants all benefit from this innovative approach. It’s like a win-win-win situation.
Who is involved?
URS targets communities seeking sustainable economic development without ongoing funding. We’re starting with a pilot program in Northwest Minnesota and North Dakota, led by the University of Minnesota-Crookston and City of Crookston.
Why Crookston
University of Minnesota-Crookston is an innovator in online and classroom education
NW Region of MN has a $9 billion GDP with large and small companies, cooperatives and nonprofit organizations
3 Native American reservations
Youth Leadership: Nine colleges and universities serve over 20,000 students; there are over 50 high schools
Modern healthcare and wellness facilities
Why Minnesota
Highest national per capita of Fortune 500s
Socially responsible and sustainable businesses, cooperatives, nonprofits and government agencies
Concerts for the Environment
Progressive Ninth District Federal Reserve
Previous Minnesota Dual Currency pilots only lacked technology
How Program Operates
1
INDIVIDUALS
Individuals will receive a monthly dividend of credits or “ledger dollars” for their volunteer or socially beneficial work, with information on where they can earn and where they can spend them. The incentives for participating include being compensated for their time and increasing their purchasing power at participating business.
2
SPONSORS
Sponsors are the community-oriented organizations, like schools, nonprofits, and local companies and governments, that monitor and report the rewardable activities of network participants. Their participation enables them to improve volunteer recruitment and retention, advance community wellbeing, increase their impact, and reward the engagement of their own employees.
3
MERCHANTS
Merchants determine the ratio of U.S. dollars to Ledger Dollars to accept and any restrictions on when they will accept the second currency. Merchants benefit by increasing the number of customers, while selling targeted excess capacity at the marginal cost of production plus an incremental cash profit.
4
Program OPERATORS
Program Operators receive a modest fee on dual currency sales and provides useful demographic data on community participation, while continuing to look for ways to close the gap between unmonetized excess capacity and unmet family and community needs.
How System Works for Communities
Community Members
Sonya is a nurse in a community clinic who joins the program and receives a first monthly dividend of 100 Community Loyalty $ (CL$). Using the merchant directory, she finds a local gym where a standard $99 membership now costs her $50.00 plus CL$ 49, which would be akin to the gym offering a 50% discount to attract new members. This stretches Sonya’s cash and brings in extra revenue to the gym, given the low marginal cost of accommodating another customer on underused equipment and facilities.
Program Cooperation
Eager to earn more ledger dollars, Sonia sees the list of community sponsors who could use volunteers. When she spends two hours a week volunteering with a sponsor in the network, Sonya earns CL$ 20/hour, which adds an additional CL$ 160 per month to her account. Sonya also finds that a local food co-op allows customers to pay 10% of their total shopping bills in recovery dollars, which not only increases customer’s purchasing power, but also builds a more cooperative economy by incentivizing customers to volunteer.
Individual IMPACT
- Your purchasing power will increase as you access discounted products and services from participating merchants.
- Your quality of life will improve as you access reduced cost products and services.
- Your community will thrive as you volunteer for beneficial activities.
Sponsor IMPACT
- CL$ provides Sponsors a fresh path to new volunteers.
- Attracting more volunteers will support the delivery of new services.
- App positions Sponsors for our emerging digital economy.
Merchant IMPACT
- New revenue from underused capacity (empty restaurant tables, idle equipment in fitness centers, empty seats on airplanes, etc.).
- New revenue will help offset fixed costs.
- No new capital investment is required.
How System Works for Employers
Employees
A college with unmet staffing needs, empty seats in classrooms, and excess capacity in its gym could be both a sponsor and a merchant. It could offer ledger dollars for local residents to volunteer in the college’s childcare center, expanding the capacity of the center’s small staff to operate the facility. The college could also be a merchant in offering participating individuals discounted passes to the gym or free access to attend lectures where seats are available.
Higher Education
In Crookston, for example, the University of Minnesota campus has established a new downtown space, called “The Nest on Broadway,” that serves as an extension of the campus, allowing students, faculty, staff, campus committees and clubs, and alumni boards to gather and host a number of engagements. A community loyalty rewards system could incentive local residents and students to participate in education events and engage in activities that benefit the larger community, providing people with ledger dollars that can then be used on campus or in any of the other participating businesses in town.
Everyone Wins
Youth
Leaders
Workplaces
Merchants Profit
Families Prosper
Disparities Close
Pilot Launch Leadership Team

Anas Al-Fattal
Veden Fellow at Veden Center for Rural Development and Assistant Professor at University of Minnesota, Crookston

Thomas Fisher
Dayton Hudson Chair in Urban Design and Director of the Minnesota Design Center, University of Minnesota, Twin Cities

Joel Hodroff
Founder and Chief Innovation Officer at Universal Reward Solutions

Mary Holz-Clause
Chancellor at University of Minnesota-Crookston

Karie Kirschbaum
Community Development Director, City of Crookston, Minnesota

Jennifer Manole
Program Director of the AmeriCorps Seniors RSVP of the Red River Valley

Teresa Spaeth
Veden Chair of Rural Economic Development and Director of Strategic Initiative, University of Minnesota, Crookston

Shannon Stassen
Executive Director- NW Regional Sustainable Development Partnership - Clean Energy Resource Team at University of Minnesota Extension

Larry Walker
Chief Operations Officer at Universal Reward Solutions
Frequently Asked Questions
Community Loyalty Rewards: Community Loyalty $ (CL$)
Where did this idea come from?
It’s a long story, but the short version is that the foundational writings by Joel Hodroff, the Minnesota inventor, date back to 1989-91. Here is a 2007 white paper from just before the 2008 housing market crash. It precedes the rise of the Sharing Economy, mobile apps and social media, dual-currency pricing (now popular in the loyalty rewards industry), cryptocurrencies, and many other technologies and business practices that make introduction of the innovation relatively easy and straightforward today. Joel jokes that we are playing for a 25-year overnight success story and are only a couple of years behind schedule. (1997 US Patent)
How is this innovation different from what exists in the dollar economy?
Ledger Dollars provide a supplemental form of purchasing power and a profit motive in US$ to raise up individuals, families and communities by stretching traditional dollar financial resources rather than competing with dollars. It is a business innovation that encourages cooperation when competition over money is wasting precious productive capacity. CL$ offer a new twist on loyalty reward programs with rewards for far more than consumer spending. This creates a more level playing field, rather than giving the most rewards to those with the most spending power. CL$ use people+planet-centered design to balance the money-centered design of current economics. Every advance in technology, infrastructure, or human skill and creativity can raise everyone up together. Lastly, respect is a cornerstone of the system, honoring everyone’s religious and spiritual beliefs to elevate the values of love and human solidarity across the globe.
How are decisions made in the Ledger Dollar Network?
The 21st century is an era of governance by protocol. Many organizations, from local-to-global, run smoothly by design and not by traditional management. By maximizing cooperation, this approach serves all stakeholders equitably and sidesteps politics, special interests, and breakdowns. Examples of governance by protocol include the Internet (high tech), Visa (financial services) and the 12 Step program of Alcoholics Anonymous (a spiritually-based, people helping people fellowship that espouses that “Our leaders are but trusted servants; they do not govern.”). Visa demonstrates the power of cooperative industry associations. Before Visa, every bank had their own credit card system that were all failing. Bank of America gave up its “top issuer” status to create a cooperative banking network operated by protocol.
How quickly can this approach scale?
That depends entirely on how much business, community, and government participation can be mobilized. 10 years ago, when mobile apps and social media had a fraction of today’s market penetration, the Sharing Economy created millions of jobs and billions of dollars in new wealth in a matter of a few years using only a tiny fraction of society’s excess productive capacity (an empty room or home; an idle car).
What about the IRS? Will CL$ be taxed?
No one knows until the IRS makes a ruling. While barter dollars are taxed as commercial transactions, Time Dollars are not taxed as they are a form of noncommercial community economic cooperation. Also, the common use of excess business capacity for both loyalty rewards and employee benefits (free or discount flights for airline employees, or memberships for fitness club employees, etc.) are generally not taxed.
Does this system threaten the banking industry?
Exactly the opposite. CL$ stretch US$ purchasing power but don’t replace it. Every participant in the CL$ Network still provides a source for the cash side of their purchases, which could be a checking account, credit card, debit card, PayPal account, etc. Banks can offer a valuable new program to both merchants and account holders. As well, Ledger Dollars economics and commerce provides a long sought after method of helping banks to engage and serve unbanked and underbanked people with both financial literacy programs and also much needed additional purchasing power.
How does this approach address diversity, equity, inclusion and sustainability?
CL$ are distributed equally—as a social safety net for all who participate—and additionally for contributing to personal development and additional community value. While this may sound like various proposals for a Universal Basic Income, it is 100% voluntary, with no tax burden on anyone. Disparities can now be closed out of business excess capacity at the marginal cost of production which is the basis for virtually all discounts, employee benefits, business bartering, loyalty rewards, in-kind contributions, and so forth. Communities can design their own projects for which CL$ can be earned. All the new purchasing power comes out of excess productive capacity w/o traditional economic growth, which supports the rise of a circular economy.
How is this approach different from traditional discounting?
Discounting is a competitive weapon to win dollar-based market share. Ledger Dollar dual currency pricing is a way to monetize excess productive capacity and distribute additional purchasing power. Discounting can put downward pressure on business profits and employee compensation, even as productivity is rising through advances in technology. C$D can increase everyone’s purchasing power. Dual currency commerce is a new tool to help with jobs that are lost to downsizing, offshoring, automation, or even a economic downturns. Since what is lost is paychecks, not technology, infrastructure, or human skills, there is now a form of purchasing power to distribute the goods and services that people need. This can also be a tool to support people and communities in making smooth transition to new industries and new jobs.
How do you know how many Community Service Dollars to issue?
Through the economic governance protocol, sophisticated algorithms match available capacity to unmet need. The number of C$D grows with the volume of underutilized business capacity that is turned into consumable goods and services. [Look back to the early days of the Internet or later e-commerce to see how issues get solved in practice over time as new industries grow and mature.] C$D are simple ledger entries that are issued, redeemed, and then taken off the books like loyalty rewards. They do not circulate, so they cannot be objects of speculation like US$ and cryptocurrencies. Global corporations run smoothly with electronic accounting ledgers as does the global Visa system. Because there are no circulating tokens, dual currency commerce may one day help to address economic cycles such as inflation, recession, economic downturns, and stock market crashes.
Who monitors the rewardable activities?
The Dual Currency Network has devised a new stakeholder role termed Sponsors because everyone earns money or spends time inside of existing social ecosystems. Sponsors aggregate and report the contributions of their constituents so that we don’t need to reinvent any wheels. Employers sponsor employees; community organizations sponsor volunteers; schools sponsor students; the government sponsors social security and welfare recipients; healthcare systems sponsor patients and so forth.
How does such a big project get started and scale?
Innovations enter the market and scale, today, through Minimum Viable Products (MVPs) and early adopters, as described in the book The Lean Startup by Eric Reis. This effort could go viral as a mass mobilization of public cooperation, which is very different from everyday staff-driven organizational efforts where community members are passive consumers of products and services.
Who might be against this idea?
Because the system is market-based, nonpolitical, voluntary (not government mandated), and self-funding—benefitting all business and community stakeholders—we hope to unite all people of good will behind a campaign for sustainable and equitable community economic development.




